Best Candidate Blog
Voter Matching: Revolutionizing Campaign Strategies
Section One: Matching IP Address
Matching IP addresses to target devices involves leveraging IP-based targeting techniques to identify and deliver advertisements to specific devices within a household or organization. By tracking IP addresses linked to internet activity, campaigns can infer the presence of multiple devices like computers, smartphones, tablets, and smart TVs connected to the same network. Data collection through cookies, device fingerprinting, and third-party databases helps create detailed profiles linked to these IP addresses. This allows campaigns to tailor ads based on voter behavior, demographics, and interests. Utilizing IP matching, campaigns can ensure that their messages reach the right voters at the right time, increasing engagement and driving voter turnout.
Section Two: Facebook Match Function
Facebook’s new match function revolutionizes how campaigns can target voters. By uploading a list of voter contacts to Facebook, campaigns can target these individuals with the same offers featured in direct mail pieces or digital ads. This ensures a consistent message across multiple platforms, enhancing voter recognition and recall. Facebook Match works by cross-referencing the uploaded contact information with Facebook’s user database, allowing campaigns to deliver highly personalized ads directly to voters’ social media feeds. This seamless integration of direct mail and digital advertising maximizes reach and effectiveness, making it a powerful tool in any campaign strategy.
Section Three: Informed Delivery
Informed Delivery adds a digital dimension to direct mail campaigns, enhancing traditional mail with digital elements served through email. When a voter receives a physical mail piece, they also receive an email preview, often with additional digital content like links, images, or special offers. This dual-channel approach ensures that the campaign message is seen multiple times, reinforcing its impact. Informed Delivery helps campaigns track engagement and measure the effectiveness of direct mail efforts, providing valuable insights for refining strategies. By combining physical and digital outreach, campaigns can engage voters more effectively and drive higher response rates.
We know who your audience is, what they want, and how they behave.
Best of all, we know how to reach and persuade them.
If you need marketing strategists to create and deliver your message successfully across all channels, fill out this form to schedule a free consultation.
Let's chat!
