Recent Case Studies

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Political
Fox omnichannel marketing college case study
Education
Fitness

Community College Direct Mail Campaign Details

Targeting a list of 3,377 students prequalified for financial assistance, we placed ads on their social media pages, and the social media pages of other individuals in the area, personalized and direct mailed post­cards, placed ads in Informed Delivery emails, launched landing page, created and launched 4 online/SM ads, followed website visitors around the web and social media with display ads, tracked phone calls and SMS opt-ins, created all in one dashboard for real-time viewing of interactions and impressions.

60 Day Campaign Results

Projection
30 student enrollments
$66,000 revenue

Total Investment Including Postage
$3,500

Projected ROI
$62,986
2,090%

Actual
119 student enrollments
$216,800 revenue

Actual Investment Including Postage
$3,500

Actual ROI
$258,786
7,400%

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Omnichannel Direct Mail Results

Fitness Club

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Fitness Center Direct Mail Campaign Details

First we profiled existing membership and then identified 5,000 contacts in the service area that matched current members. Then we placed ads on social media pages, and the social media pages of other individuals in the area, personalized and direct mailed postcards, placed ads in Informed De­livery emails, launched landing page, created and launched 4 online/SM ads, followed website visi­tors around the web and social media with display ads, tracked phone calls and SMS opt-ins, created all in one dashboard for real-time viewing of interactions and impressions.

60 Day Campaign Results

Projection
12 new members
$16,848 revenue

Total Investment Including Postage
$4,595

Projected ROI
$12,253
266%

Actual
60 new members
$84,240 revenue

Actual Investment Including Postage
$4,595

Actual ROI
$79,645
1,733%

Digital Results

Total Ad Displays
93,783

Clicks + Calls
415

Identified Website Visitors
1,504