The Situation

A longtime fitness club needed help reaching better prospects and converting them into members. They were spending thousands of dollars on social media marketing and generating hundreds of unqualified leads who didn’t convert.

The Solution

Fox provided a solution that no other marketing agency offered.

Using their current membership, we appended demographic, financial, family size, home value and other data points and built their ideal prospect persona.  We heat-mapped the areas where their current members live and identified 5,000 contacts who matched their ideal prospect persona.

We then served these contacts the same promotion through multiple marketing platforms. We tracked calls, QR code scans, and matched new enrollments to the addresses we targeted with direct mail and IP ads.

Custom Magazine 

Pelican Athletic Club wanted to build their brand within the community, generate new members and strengthen their relationship with current members. Their quarterly magazine touts the wonderful amenities, activities, classes and trainers found at their club. Each issue educates readers with health and wellness content, pictures of previous events, articles featuring members and staff and allows for local businesses to place ads within the book. The ads practically pay for the cost of the book!

Fitness club TV advertising agency case study image for pelican athletic club

Results

Monthly omnichannel marketing campaign delivering the same message across the best platforms.

Custom 32-page club magazine designed and published quarterly.

31,199

Votes 

70%

Matched Voters