A large fitness club needed help reaching better prospects and converting them into members. Improving retention was another major goal.
They were spending thousands of dollars on social media marketing and generating hundreds of unqualified leads who didn’t convert. Fox provided a solution that no other marketing agency offered.
Their ideal membership prospect was identified by using their current members demographic, financial, family size, home value and other characteristics.
Members enrolled over 2.5 years.
to build their brand within the community, generate new members and strengthen their relationship with current members Pelican Athletic Club publishes a custom magazine. Each issue educates readers with health and wellness content, pictures of previous events, articles featuring members and staff and allows for local businesses to place ads within the book.
Let Fox do the strategizing.