Nunez Community College, like most colleges across the country, was desperate to address their slumping enrollment numbers. They came to Fox looking for short and long term solutions.
Unlocking Hidden Potential – We discovered Nunez was devoting most of their marketing resources to a younger demographic who made up a small percentage of their student body. Our data model discovered that the majority of their students were in their late 20s.
Multichannel Marketing Campaign – Using their current student roster, we appended demographic, financial, family size, home value, and other data points to build their ideal prospects. We then heat-mapped the areas where their current students live and identified 2,000 contacts who matched their ideal prospect persona. Serving the same message to the same audience through multiple channels has shown to generate high conversion rates.
New Students Enrolled