Omnichannel Direct Mail Results
Pharmaceutical Company Campaign
Pharmaceutical Campaign Details
First we identified 25,000 contacts in several states. Then we placed ads on social media pages, and the social media pages of other individuals in the area, created and direct mailed bi-fold postcards, placed ads in Informed Delivery emails, launched landing page, created and launched 4 online/SM ads, followed website visitors around the web and social media with display ads, tracked phone calls and SMS opt-ins, created all in one dashboard for real-time viewing of interactions and impressions, mailed follow-up postcards to leads.
60 Day Campaign Results
Closing just 20% of these leads will generate $67,000 in annual revenue
Total Ad Displays
Clicks + Calls