Surviving for centuries on little more than scraps, the testimonial remains the most convincing champion for companies looking to improve their advertising. What better way of promoting the benefits of your products and services than through someone who’s benefited from them? And yet, branding and promo ads fill the airways and highways leaving little room for testimonial ads.
84 percent of people trust online reviews as much as friends. If you’ve yet to acquire enough reviews then you need a quality testimonial campaign.
Using testimonials in your advertising shows prospects the outcome of subscribing to your service or purchasing your product. People buy benefits. What’s more important to you when buying a home: the type of wood used when building the home or the safe neighborhood in which it’s found? It’s highly rated school district? It’s convenient location to your favorite dives?
Check out the power of this testimonial advertising commercial promoting the life-saving benefit of wearing Apple’s watch. What’s the benefit of buying Apple’s series 7 watch? A matter of life and death according to this campaign.
When creating your testimonial advertising campaign ask yourself: What’s the benefit of using your services/products? How do you differ from your competitors?
Here’s a testimonial commercial promoting a fitness club featuring a member describing the importance of finding a community and feeling welcomed. We shared her story through IP targeted OTT and CTV to fellow members and prospects. The call to action in this fitness club commercial invites current members to “share their PAC story” and prospects to “start their PAC story.”
Digital marketing testimonials generates new customers and increases frequency of returning customers. This fitness banner ad campaign featured quotes from members with buttons leading current members and prospects to read the rest of their stories.
Another set of ads linked to a landing page inviting other members to share their experiences at the fitness club.
The average return on investment for direct mail marketing is $4.09 for every $1.27 spent. That’s a 322% ROI! Who said direct mail marketing is dead?
Mail marketing is effective because the recipient is almost guaranteed to see your message. In fact, the average household receives on 454 pieces of marketing mail per year. Compare that to the thousands of digital, TV and radio ads you encounter everyday!
Allow your prospects to experience your product or service through a satisfied customer with a testimonial mail marketing campaign.
Choose the best platforms on which to share your testimonials so that they reach your prospects and customers.