Do Yard Signs Influence Voters?
Do Yard Signs Influencer Voters? Yard signs have been a staple of political campaigns for many years. These signs are a simple yet effective way
The Situation
Eugene Lucci faced Incumbent Thomas R. Wright in the general election for the Ohio Eleventh District Court of Appeals. He needed a way to get in front of voters directly. Lucci’s action committee came to Fox Marketing Solutions for help.
The Solution
Lucci needed an experienced political marketing agency with digital and video solutions. Facing a 12-year incumbent with a $157,000 advantage in campaign funds, Lucci knew his ads had to be cost effective and impactful.
The Strategy
Our strategy was to serve digital display ads and CTV video to the homes of Lucci’s prospective voters. Using proprietary technology, we mapped his voter list to 100,000 home IP addresses. We designed and displayed his winning message across desktops, mobile devices, and televisions.
Results
Lucci launched two campaigns. One started August 23rd and ended September 8th, and the other campaign started October 7th and ended November 8th. Fox’s political marketing efforts cut through the noise, and his messaging generated a solid win over the incumbent.
2,023,853
Display Ad Impressions
105,379
CTV Impressions
169,403
Votes
Do Yard Signs Influencer Voters? Yard signs have been a staple of political campaigns for many years. These signs are a simple yet effective way
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