Eugene Lucci faced Incumbent Thomas R. Wright in the general election for the Ohio Eleventh District Court of Appeals. He needed a way to get in front of voters directly. Lucci’s action committee came to Fox Marketing Solutions for help.
Lucci needed an experienced political marketing agency with digital and video solutions. Facing a 12-year incumbent with a $157,000 advantage in campaign funds, Lucci knew his ads had to be cost effective and impactful.
Our strategy was to serve digital display ads and CTV video to the homes of Lucci’s prospective voters. Using proprietary technology, we mapped his voter list to 100,000 home IP addresses. We designed and displayed his winning message across desktops, mobile devices, and televisions.
Lucci launched two campaigns. One started August 23rd and ended September 8th, and the other campaign started October 7th and ended November 8th. Fox’s political marketing efforts cut through the noise, and his messaging generated a solid win over the incumbent.
Display Ad Impressions