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The Situation

Eugene Lucci faced Incumbent Thomas R. Wright in the general election for the Ohio Eleventh District Court of Appeals. He needed a way to get in front of voters directly. Lucci’s action committee came to Fox Marketing Solutions for help.

The Solution

Lucci needed an experienced political marketing agency with digital and video solutions. Facing a 12-year incumbent with a $170,000 advantage in campaign funds, Lucci knew his ads had to be cost effective and impactful.

The Strategy

Our strategy was to serve digital display ads and CTV video to the homes of Lucci’s prospective voters. Using proprietary technology, we mapped his voter list to 100,000 home IP addresses. We designed and displayed his winning message across desktops, mobile devices, and televisions.

Results

Lucci launched two campaigns. One started August 23rd and ended September 8th, and the other campaign started October 7th and ended November 8th. Fox’s political marketing efforts cut through the noise, and his messaging generated a solid win over the incumbent. 

2,176,010

 

Display Ad Impressions

96,943

CTV Impressions

169,403

Votes

lucci political digital ads mockup

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