1. Target the voters who support your position, issue or candidate’s platform – or who can be influenced to support it.

2. Take advantage of mail as one of the leading response and revenue-generating channels for fund-raising.

3. Measure the effectiveness of your mail piece by tracking your results, and use this information to fine-tune your messaging. 

4. Reach virtually any voter in the U.S.

5. Customize your mailings with personalized messaging and graphics.

6. Explore a wide range of formats for various purposes and to increase cost-effectiveness.

7. Learn more about your voters by including surveys and questionnaires.

8. Explain your platform in far more detail than a 30- second TV ad will allow.

9. Use Direct Mail’s Informed Delivery to reinforce your message and link to your web site. Suddenly, your Direct Mail becomes a digital ad.  

10. Support your other media efforts for maximum reach,  impact, and results.