College Omnichannel Marketing Case Study

Nunez Community College: Spring 2021 Enrollment Campaign

college spring 2021 recruiting postcard image side 1
college spring 2021 recruiting postcard image side 2
college spring 2021 recruiting digital ad image
college spring 2021 recruiting digital ad image
college spring 2021 recruiting digital ad image
college spring 2021 recruiting digital ad image

Nunez Community College Campaign Details

Nunez Community College in Chalmette, LA enrollments were down because of the impacts of COVID-19. They partnered with Fox Marketing to improve spring 2021 enrollment numbers. We direct mailed a list of 900 students prequalified for financial assistance. We geofenced 7500 locations and served digital ads that were viewed 182,999 times by prospective students. We ran Google dispaly ads, Google PPC ads and social media ads which, coupled with the geofenced ads, were seen a total of 746,793 times.  

60 Day Campaign Results

Projection
20 student enrollments
$60,000 revenue

Total Investment Including Postage
$5,000

Projected ROI
$55,000
1,100%

Actual
100+ student enrollments
$300,000+ revenue

Actual ROI
$295,000
5,900%

Digital Results

Total Ad Displays
746,793
Clicks
1,696
Tracked Visitors
25
Devices Serving Ads
26,008+

College Omnichannel Marketing Case Study

Nunez Community College: Spring 2020 Enrollment Campaign

College recruiting marketing solutions postcard image 1
College recruiting marketing solutions postcard image 2
college recruiting digital ad image
college recruiting SM digital ad image
college recruiting digital ad image
college recruiting digital ad image

Nunez Community College Campaign Details

Targeting a list of 3,377 students prequalified for financial assistance, we placed ads on their social media pages, and the social media pages of other individuals in the area, personalized and direct mailed post­cards, placed ads in Informed Delivery emails, launched landing page, created and launched 4 online/SM ads, followed website visitors around the web and social media with display ads, tracked phone calls and SMS opt-ins, created all in one dashboard for real-time viewing of interactions and impressions.

60 Day Campaign Results

Projection
30 student enrollments
$66,000 revenue

Total Investment Including Postage
$3,500

Projected ROI
$62,986
2,090%

Actual
119 student enrollments
$216,800 revenue

Actual Investment Including Postage
$3,500

Actual ROI
$258,786
7,400%

Digital Results

Total Ad Displays
650,874

Clicks + Calls
3,690

Identified Website Visitors
6,986

Fox-Mail-plus-usps-blue.png

Omnichannel Direct Mail Results

Private K-12 School: Golf Tournament 2020

Private School Campaign Details

Targeting a list of 2,500 parents of current and former students and golfers in the area soliciting donations and participants for their annual golf tournament. We placed ads on their social media pages, and the social media pages of other individuals in the area, personalized and direct mailed post­cards, placed ads in Informed Delivery emails, launched landing page, created and launched 4 online/SM ads, followed website visitors around the web and social media with display ads, tracked phone calls and SMS opt-ins, created all in one dashboard for real-time viewing of interactions and impressions, created press released for local media, created 6 e-blasts.

60 Day Campaign Results

Total Invested
$2,881

Total Ad Displays
192,814

Clicks + Calls
682

Identified Website Visitors
2,893