5 Biggest Political Direct Mail Mistakes and How to Fix Them

5 Biggest Political Direct Mail Mistakes and How to Fix Them Political direct mail can be an effective way to communicate with voters, but it’s easy to make mistakes that can hurt your campaign. Here are five of the biggest political direct mail mistakes and how to fix them. Mistake 1: Not targeting the right… Continue reading 5 Biggest Political Direct Mail Mistakes and How to Fix Them

How to Generate New Leads with Expired Listings Postcards

How to Generate New Leads with Expired Listings Postcards If you’re looking for a creative and effective way to reach out to potential clients and generate new leads, consider using expired listings postcards. These postcards can be a powerful marketing tool for real estate agents looking to expand their business. When a homeowner’s listing expires,… Continue reading How to Generate New Leads with Expired Listings Postcards

How Direct Mail Can Help Colleges Stand Out

Direct Mail

How Direct Mail Can Help Colleges Stand Out In today’s fast-paced world of digital marketing, it’s easy to overlook the power of traditional marketing tactics like direct mail. But when done right, direct mail can be a highly effective way for colleges to connect with prospective students and stand out in a crowded marketplace. And… Continue reading How Direct Mail Can Help Colleges Stand Out

The Power of Personalization in Print and Digital Marketing

The Power of Personalization in Print and Digital Marketing: Personalization has become a critical component of modern marketing strategies, both in print and digital channels. The ability to tailor messages and creative to specific audiences can lead to higher engagement rates, improved conversion rates, and stronger customer relationships. In Print Marketing: Personalization can take many… Continue reading The Power of Personalization in Print and Digital Marketing

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Campaign Results April 26 – June 26, 2023 0 Total Ad Views 0 Total Clicks 0 % Total CTR Visit Creatives

Direct Mail is the Cornerstone of Successful Marketing

Direct Mail is the Cornerstone of Successful Marketing Direct mail is an effective marketing tool because it allows businesses to target specific audiences and send personalized messages to those individuals.  1. Improved targeting. Direct mail allows businesses to target specific audiences based on demographics, interests, behaviors, and other factors. This can increase the chances that… Continue reading Direct Mail is the Cornerstone of Successful Marketing

6 Ways to Position Your Brand

6 Ways to Position Your Brand In today’s digital age, it’s more important than ever to have a strong online presence. But that doesn’t mean that traditional print media should be overlooked. In fact, using a combination of both digital and print strategies can be a powerful way to strengthen your brand. Here are some… Continue reading 6 Ways to Position Your Brand

Tips for Successful Postcard Marketing

Direct Mail

Tips for Successful Postcard Marketing Nearly 80% of advertising mail recipients open and scan their mail. USPS Direct Mail: The Marketing Leader Direct Mail is personal, trusted and persuasive. It’s the leader when compared to other forms of marketing. According to the USPS, nearly 80% of advertising mail recipients open and scan their mail. It’s… Continue reading Tips for Successful Postcard Marketing

Advantages of Direct Mail and Digital Advertising Combined

Consider the powerful advantages of combining Direct Mail and Digital Advertising: increased reach, audience targeting, cost, and reporting.

Testimonials are Your Best Salespeople

Testimonials are Your Best Salespeople Surviving for centuries on little more than scraps, the testimonial remains the most convincing champion for companies looking to improve their advertising. What better way of promoting the benefits of your products and services than through someone who’s benefited from them? And yet, branding and promo ads fill the airways… Continue reading Testimonials are Your Best Salespeople