How Nunez Community College Generated $609,000 in tuition in 6 months.

Problem

 Nunez Community College, like most colleges across the country, was desperate to address their slumping enrollment numbers. They came to Fox looking for short and long term solutions. 

Solution

 To target the best prospects, we performed a student profile audit where we identified about 20 characteristics shared amongst the majority of their student body. Characteristics included homeownership, presence of children in the home, age, gender, annual income, ethnicity, etc. 

Then, we identified prospects within their community and targeted them with geofenced mobile ads, Google display ads, PPC ads and direct mail postcards. 

Serving the same message to the same audience through multiple channels has shown to generate high conversion rates. 

We matched 174 student enrollments with the mail recipient list. Using our geofencing platform, we tracked 85 prospects walking onto the campus. 

Strategy

  • Predictive Audience Matching
  • Direct Mail Postcard
  • Geofence ads
  • Display Ads
  • PPC
  • Social Media

Campaign Results

$ 0
Tuition Generated
0 +
Students Enrolled
0 %
ROI
0
Views
0
Mobile Devices Reached
0
Clicks

60 Day Campaign

Solution

We direct mailed a list of 900 students prequalified for financial assistance. We geofenced 7500 locations and served digital ads that were viewed 182,999 times by prospective students. We ran Google display ads, Google PPC ads, and social media ads which, coupled with the geofenced ads, were seen a total of 746,793 times.  

Strategy

  • Direct Mail Postcard
  • Geofence ads
  • Display Ads
  • PPC 
  • Social Media

Results

Projection

0
New Students

Actual

0 +
New Students

Actual

$ 0
Investment
$ 0
Revenue
$ 0 +
Revenue
$ 0
5,900% ROI
0
Total Ad Displays
0
Clicks
0
Tracked Visitors
0 +
Devices Serving ads

Postcard

college spring 2021 recruiting postcard image side 1
college spring 2021 recruiting postcard image side 2

Digital Ads

college spring 2021 recruiting digital ad image
college spring 2021 recruiting digital ad image
college spring 2021 recruiting digital ad image
college spring 2021 recruiting digital ad image