Pelican Athletic Club

Predictive Audience • Direct Mail • Digital Advertising 

Problem

An athletic club was beloved around the local area, but not so much online – in fact, they were losing 80% of visitors quickly after they landed on the site.

Strategy

Profile current membership, we identified 5,000 contacts in the service area that matched current members. 

Solution

profile current membership, we identified 5,000 contacts in the service area that matched current members. Then designed, placed, and served digital ads on Google display and search network. Next, we geofenced competitors and retailers where their members shopped and served ads to everyone who entered the geofences. We also mailed personalized postcards and created an all in one dashboard for real-time viewing of visits, interactions and impressions.

60 Day Campaign Results

Projection

0
New Members

Actual

0
New Members

Actual

$ 0
Investment
$ 0
Revenue
$ 0
Revenue
0
1,733% ROI

Digital Results

0
Total Ad Displays
0
Clicks & Calls
0
Website Visitors

Inspire Health Magazine Ad

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Direct Mail Piece

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Digital Ads

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