The Situation

Parkway Products, manufacturer of plastic molds with locations across North America, faced a recruitment downfall. They had 100s open positions to fill and keep filled with an HR staff 

The Solution

Parkway needed a campaign engaging varying demographics of people, their best prospects, to come work for them over their competitors. We knew their ads had to reach and impact job seekers where they lived, worked and shopped. Fox created several ad sets using language that resonated with the target audience. 

Results

Thanks to the million+ ads delivered by Fox Marketing, Parkway has never seen fewer openings. They’re maintaining their stronghold in the industrial marketplace with our full service recruiting marketing solutions.

368

Positions Filled

421

On-Location Visits 

“Since launching our recruiting marketing campaign with Fox Marketing, we’re hiring more candidates and experiencing fewer openings than we’ve seen in a long time. I’m very happy with their recruiting marketing solution.” – M. Ingram, Parkway Products

 

“Fox Marketing makes my job easier with their recruiting marketing solution. They monitor our campaigns and adjust where needed. They provide detailed reports of what headlines, images, buttons, ad sizes are working for us. Best of all, we’re filling more positions than ever before!” S. Grammer, Parkway Products.

geofence digital ad campaign by fox marketing parkway products

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