RADIO IS NOT DEAD The Power of Rural Radio in Political Campaigns: A 2024 Perspective In the rapidly evolving landscape of political campaigning, one timeless medium continues to prove its worth: rural radio. As we head into the 2024 election season, the significance of smaller AM/FM radio stations cannot be overstated. These stations, often overlooked… Continue reading RADIO IS NOT DEAD
10 Ways Smart Mail can help give your campaign a winning edge. 1. Target the voters who support your position, issue or candidate’s platform – or who can be influenced to support it. 2. Take advantage of mail as one of the leading response and revenue-generating channels for fund-raising. 3. Measure the effectiveness… Continue reading Smart Mail
Facebook Youtube Linkedin Instagram Business Marketing Blog Transforming Customer Engagement Section One: Matching IP Addresses Matching IP addresses to target devices involves leveraging IP-based targeting techniques to identify and deliver advertisements to specific devices within a household or organization. By tracking IP addresses linked to internet activity, businesses can infer the presence of multiple devices… Continue reading Business Marketing Blog
Facebook Youtube Linkedin Instagram Best Candidate Blog Voter Matching: Revolutionizing Campaign Strategies Section One: Matching IP Address Matching IP addresses to target devices involves leveraging IP-based targeting techniques to identify and deliver advertisements to specific devices within a household or organization. By tracking IP addresses linked to internet activity, campaigns can infer the presence of… Continue reading Best Candidate Blog
Transforming Nonprofit Fundraising: The Power of Peer-to-Peer Texting In the ever-evolving landscape of nonprofit fundraising, establishing and nurturing connections with donors and supporters has become increasingly crucial. With the digital world continually shifting, nonprofits are exploring innovative methods to engage potential donors effectively. One such game-changing tool that has emerged in recent years is peer-to-peer… Continue reading Transforming Nonprofit Fundraising: The Power of Peer-to-Peer Texting
What is geofencing? Geotargeting (also called geotargeted advertising) is a type of advertising that uses location data to reach consumers with messaging appropriate to their locality and behavior. This advertising technology displays content based on an automated or assumed knowledge of consumers’ location. For example, a car repair shop or auto dealership might run a… Continue reading Geofencing 101: What is Geotargeting Advertising?
5 Tips to Help Start Your Facebook Political Campaign Why should you focus your campaigning efforts on Facebook? Facebook has become an integral part of political campaigns. With over 2.7 billion monthly active users, Facebook is a powerful tool for political candidates to reach out to voters and spread their message. 1. Build a Strong… Continue reading 5 Tips to Help Start Your Facebook Campaign
5 Biggest Political Direct Mail Mistakes and How to Fix Them Political direct mail can be an effective way to communicate with voters, but it’s easy to make mistakes that can hurt your campaign. Here are five of the biggest political direct mail mistakes and how to fix them. Mistake 1: Not targeting the right… Continue reading 5 Biggest Political Direct Mail Mistakes and How to Fix Them
How to Generate New Leads with Expired Listings Postcards If you’re looking for a creative and effective way to reach out to potential clients and generate new leads, consider using expired listings postcards. These postcards can be a powerful marketing tool for real estate agents looking to expand their business. When a homeowner’s listing expires,… Continue reading How to Generate New Leads with Expired Listings Postcards
Social Media and Politics: Why it Matters + 7 Tips for Campaigns Is there a reason why social media is so prevalent in politics? Social media is the modern-day public forum, where voters have complete access to information. Politicians can break their own news in real-time on social media rather than waiting for news to… Continue reading 7 Tips for Running a Political Campaign on Social Media
