How To Do Your Testimonial Campaign Right

The Testimonial Surviving for centuries on little more than scraps, the testimonial remains the most convincing champion for companies looking to improve their advertising. What better way of promoting the benefits of your products and services than through someone who’s benefited from them? And yet, branding and promo ads fill the airways and highways leaving… Continue reading How To Do Your Testimonial Campaign Right

Preventing Customer Churn

Preventing Customer Churn What is Churn? Churn is the rate at which customers discontinue business with a company over a given period of time. Staying ahead of churn will grow your customer base and profits.  If you’re like most businesses, 20% of your customers represent 80% of your sales. Big brands know and embrace this… Continue reading Preventing Customer Churn