Direct Mail is the Cornerstone of Successful Marketing Direct mail is an effective marketing tool because it allows businesses to target specific audiences and send personalized messages to those individuals. 1. Improved targeting. Direct mail allows businesses to target specific audiences based on demographics, interests, behaviors, and other factors. This can increase the chances that… Continue reading Direct Mail is the Cornerstone of Successful Marketing
6 Ways to Position Your Brand In today’s digital age, it’s more important than ever to have a strong online presence. But that doesn’t mean that traditional print media should be overlooked. In fact, using a combination of both digital and print strategies can be a powerful way to strengthen your brand. Here are some… Continue reading 6 Ways to Position Your Brand
Tips for Successful Postcard Marketing Nearly 80% of advertising mail recipients open and scan their mail. USPS Direct Mail: The Marketing Leader Direct Mail is personal, trusted and persuasive. It’s the leader when compared to other forms of marketing. According to the USPS, nearly 80% of advertising mail recipients open and scan their mail. It’s… Continue reading Tips for Successful Postcard Marketing
Choose the Best Size for Your Postcard Mailer Finding the right-sized postcard for your direct mail campaign can be challenging. If you select a dimension that’s too small, it may be overlooked. Opt for one that’s too big, and it costs more and risks having to be folded to fit into a mailbox, obscuring its… Continue reading Postcard Guidelines
