Career Centers for Student Recruitment. Career cards can be a valuable asset for colleges to attract and recruit students to their programs by providing essential information, showcasing career opportunities, and highlighting their unique offerings. 1. Highlight Career Opportunities Showcase the potential career paths that students can pursue after completing a specific program. By providing this… Continue reading Career Centers for Student Recruiting
6 Ways to Include Video in Your Marketing Unlike other content marketing efforts video grabs peoples’ attention. Videos are easy to engage with, which makes them an ideal way to showcase your brand and spur your audience to action. Embedding a video to your website exponentially boosts your SEO rankings, which increases your chances of… Continue reading 6 Ways to Include Video in Your Marketing
Geofencing: Target Your Prospects What is geofencing? Geofencing is when a business creates virtual boundaries, or “fences” around their physical location (or a competitor’s location) – to target and attract consumers with advertising through their smartphones. With 71% of adults in the U.S. and 85% of teenagers using a smartphone in the US, geofencing is… Continue reading Geofencing: Target Your Best Prospects
Testimonials are Your Best Salespeople Surviving for centuries on little more than scraps, the testimonial remains the most convincing champion for companies looking to improve their advertising. What better way of promoting the benefits of your products and services than through someone who’s benefited from them? And yet, branding and promo ads fill the airways… Continue reading Testimonials are Your Best Salespeople
4 Ways to Stop Churn Churn is the rate at which customers discontinue business with a company over a given period of time. Staying ahead of churn will grow your customer base and profits. If you’re like most businesses, 20% of your customers represent 80% of your sales. Big brands know and embrace this which… Continue reading 4 Ways to Stop Churn
